Billy Prim Net Worth 2026: Verified Estimate & Breakdown

Billy D. Prim's net worth is estimated at approximately $71 million as of mid-2026, driven primarily by two major business exits, a disclosed public stock holding worth roughly $25.4 million, and a documented deferred compensation balance of nearly $16 million. That figure comes from a commercial aggregator (Benzinga, May 2026) and aligns closely with what you can reconstruct from SEC filings alone, though no single verified, comprehensive net worth statement exists in the public record. What we do have is a solid paper trail: share counts from a Primo Brands SEC prospectus, executive compensation tables from a Primo Water proxy filing, and the original Ferrellgas acquisition press release that pinned the Blue Rhino sale at around $340 million in 2004.

Net worth snapshot and confidence level

The overall estimate carries moderate confidence. The components I can verify directly from SEC filings, a 2026 stock price, and a 2004 acquisition press release are solid. What drags the confidence band down is everything private: the actual share of Blue Rhino proceeds Prim personally received, what the Dash sold for, undisclosed real estate beyond the stadium-adjacent lots, private investments, and any liabilities not visible in public filings. The $71 million figure is a reasonable floor-to-midpoint estimate, not a ceiling.

Estimate transparency and evidence

Building a net worth picture for a privately-oriented founder like Billy Prim means working from a combination of SEC primary filings, corporate press releases, proxy compensation tables, public market data, and commercial financial aggregators. Here is exactly what I used and how reliable each source is.

• SEC prospectus / registration statement (Primo Brands combination, consummated Nov 8, 2024): discloses Billy D. Prim's 1,072,702 Class A shares held via the Billy D. Prim Revocable Trust. This is a primary filing, highest reliability.
• Primo Water DEF 14A (definitive proxy, filed Mar 28, 2018): discloses 2017 base salary of $446,861, 2017 target annual incentive of $438,132, actual 2017 incentive payout of $196,590, and an aggregate nonqualified deferred compensation balance of $15,966,929. Primary filing, high reliability for that snapshot date.
• Ferrellgas / Blue Rhino joint press release (SEC release, Feb 9, 2004): confirms all-cash deal at $17.00 per share with total Blue Rhino equity consideration of approximately $340 million. Primary source, high reliability for deal terms.
• MarketBeat daily close data: PRMB closing price of $23.71 on July 9, 2026, used to calculate current market value of disclosed share block. Public market quote, high reliability.
• Triad Business Journal reporting (Jul 1, 2024): documents the April 2024 sale of the Winston-Salem Dash to Diamond Baseball Holdings and references Forsyth County deed filings showing Prim as registered agent for seller LLCs. Secondary/local business journalism, moderate reliability.
• Benzinga commercial estimate ($71.3 million, May 16, 2026): aggregates reported shareholdings and historical insider transactions. This is a third-party commercial estimate, not a primary filing, and should be treated as directional rather than definitive.
• LP Gas Magazine Hall of Fame profile (Apr 17, 2023) and Primo Brands prospectus biography: contextual career detail, reliable for chronology.
• SEC insider filing aggregators (Fintel, GuruFocus): summarize Form 3/4/5 filings for share awards, purchases, and dispositions in the 2020-2025 period. Useful for tracking holding changes; reliability depends on accuracy of underlying SEC feeds.

No single government record or company disclosure publishes a certified personal net worth for Billy D. Prim. What the public record offers is a component-based reconstruction: verifiable share counts, market prices, a deferred compensation snapshot, and deal-level transaction data. I have flagged every component's source and its confidence level accordingly.

Career overview and income timeline

Billy D. Prim is a serial founder operating primarily out of Winston-Salem, North Carolina, with a career defined by two major company-building cycles, each ending in a significant liquidity event. His wealth story is fundamentally a story of equity creation, not salary accumulation.

Blue Rhino (1994 to 2004): founding the propane exchange model

Prim founded Blue Rhino Corporation in 1994, building the propane cylinder exchange business into a national retail fixture with tens of thousands of exchange locations at hardware stores, big-box retailers, and gas stations. The income in this phase came primarily through founder's equity. Blue Rhino completed its initial public offering in 1998, giving Prim a partial liquidity opportunity and putting a public market value on his stake. The company then sold to Ferrellgas in February 2004 in an all-cash transaction at $17. Ferrellgas announced on February 9, 2004 that it would acquire Blue Rhino for $17.00 per share in an all‑cash transaction, with total equity consideration of approximately $340 million (SEC filing/press release). 00 per share, with total equity consideration of approximately $340 million. That exit represented the first major wealth crystallization event of Prim's career.

Primo Water / Legacy Primo (2004 to 2024): building round two

Prim founded what is now referred to as Legacy Primo (Primo Water Corporation) in 2004, the same year the Blue Rhino deal closed. He served as Founder and Executive Chairman for most of the company's life, drawing a disclosed 2017 base salary of $446,861 with a target annual incentive of $438,132 (actual payout that year: $196,590). The salary income was meaningful but secondary to the equity stake. In November 2019, Primo Water announced Prim stepping in as Interim CEO, signaling continued operational engagement beyond a purely board-level role. The company's largest transformation came in November 2024 when Legacy Primo merged with BlueTriton Brands, creating Primo Brands (NYSE: PRMB). That transaction converted Prim's Primo Water equity into PRMB shares.

Winston-Salem Dash ownership (2003 to 2024): sports asset

Prim owned the Winston-Salem Dash, an affiliated minor-league baseball team, from at least 2003 until April 2024, when Diamond Baseball Holdings acquired the club. Triad Business Journal / BizJ: 'Winston‑Salem Dash new owner buys lots surrounding Truist Stadium for over $6 million' (Jul 1, 2024) reports that Prim, who had owned the Dash since 2003, sold the team to Diamond Baseball Holdings in April 2024 and is listed as registered agent for related seller LLCs in Forsyth County deed filings. Minor-league team ownership at the low-to-mid level of the affiliated system typically generates modest operating income or breaks even, with the real financial upside coming on sale. The purchase price paid by Diamond Baseball Holdings was not publicly disclosed.

Income breakdown by source

Because Prim's wealth is founder-driven rather than celebrity-driven, the income profile looks very different from an entertainer or athlete. There are no royalties, no endorsement deals on record, and no publishing income. The categories that matter here are equity proceeds, executive compensation, deferred compensation, and business/asset ownership.

The equity and deferred compensation components alone, just from what SEC filings disclose, sum to over $40 million before accounting for the Blue Rhino exit proceeds or the Dash sale. The Benzinga $71.3 million estimate as of May 2026 is directionally consistent with those disclosed components plus reasonable assumptions about Blue Rhino proceeds and accumulated private assets.

Major deals and earnings milestones

1. 1994: Founded Blue Rhino Corporation in Winston-Salem, NC. Equity stake established; no public disclosure of founding investment.
2. 1998: Blue Rhino IPO. Prim led the company to public markets, giving his founder's equity a liquid market value for the first time. Primo Brands prospectus confirms this milestone.
3. 2003: Acquired ownership of the Winston-Salem Dash minor-league baseball franchise. Exact purchase price not in public record.
4. February 9, 2004: Ferrellgas announced acquisition of Blue Rhino in an all-cash deal at $17.00 per share, total equity consideration approximately $340 million (confirmed via joint SEC press release). Largest single documented liquidity event in Prim's career.
5. 2004: Founded Legacy Primo (Primo Water Corporation) immediately following the Blue Rhino exit, beginning the second major equity-building cycle.
6. 2017: Disclosed annual compensation of $446,861 base salary with $196,590 actual incentive payout; deferred compensation balance of $15,966,929 reported in the March 2018 proxy (DEF 14A).
7. November 5, 2019: Named Interim CEO of Primo Water per SEC Exhibit 99.2 filing.
8. November 8, 2024: Primo Water and BlueTriton Brands combination consummated, creating Primo Brands (NYSE: PRMB). Prim's Legacy Primo equity converted to PRMB shares.
9. April 2024: Winston-Salem Dash sold to Diamond Baseball Holdings. Sale price not publicly disclosed; Triad Business Journal reporting (Jul 1, 2024) documents the transaction and related property deed activity.
10. July 9, 2026: Disclosed PRMB block (1,072,702 Class A shares, Billy D. Prim Revocable Trust) valued at approximately $25.4 million at market close ($23.71/share per MarketBeat).

Known assets and liabilities

Verified or partially verified assets

• PRMB Class A shares (1,072,702 shares held via Billy D. Prim Revocable Trust): Verified via Primo Brands SEC prospectus / registration statement. Market value ~$25.4 million as of July 9, 2026. Note: subsequent Form 4 activity may have changed the share count; checking the most recent SEC filing is advisable.
• Nonqualified deferred compensation balance: $15,966,929 as disclosed in the Primo Water DEF 14A filed March 28, 2018. This balance reflects the aggregate as of the 2017 fiscal year. It is not a liquid asset in the traditional sense; payout timing depends on plan terms not fully disclosed publicly.
• Winston-Salem Dash stadium-adjacent real estate: Triad Business Journal (Jul 1, 2024) reports Forsyth County deed filings referencing Prim-linked seller LLCs in connection with property around Truist Stadium. Exact parcels, acreage, and valuations are not stated in available reporting.
• Historical Blue Rhino proceeds: The 2004 Ferrellgas deal paid $17.00 per share with total equity consideration of ~$340 million. Prim's personal founder share count at the time of the sale is not disclosed in the sources available, so personal proceeds cannot be precisely quantified from public records.

Liabilities

No personal debt, mortgages, or liability disclosures for Billy D. Prim appear in available SEC filings or public records. This does not mean no liabilities exist; it reflects the limits of what is publicly reported for a private individual who is not a reporting company. Business-level liabilities within any LLCs he controls would appear only in entity-level filings if those entities are public or party to disclosed transactions.

Unverified or disputed items

Transparency requires flagging what I cannot verify so you know exactly where the estimate gets soft. Here are the major gaps and assumptions in any reconstruction of Prim's net worth.

• Blue Rhino personal proceeds: The deal was worth ~$340 million at the equity level, but Prim's precise founder stake percentage at the time of the 2004 sale is not disclosed in available public sources. Any assumption about personal proceeds from that exit is an estimate, not a verified figure.
• Winston-Salem Dash sale price: Diamond Baseball Holdings did not disclose the purchase price. Minor-league team valuations in the Diamond portfolio ranged widely. No verified number is available.
• Current deferred compensation balance: The $15,966,929 figure is from a 2017 proxy. Eight years of additional accruals, distributions, or plan changes are not visible in public records. This number should not be treated as a 2026 value.
• PRMB share count changes post-prospectus: Form 4 filings on SEC aggregators (Fintel, GuruFocus) show activity in the 2020-2025 period. The prospectus share count of 1,072,702 may not reflect the most current holding. Readers should check the latest filed Form 4 for Prim.
• Private investments and real estate beyond disclosed items: No public record enumerates Prim's full real estate portfolio, private equity stakes, or personal brokerage holdings.
• Benzinga $71.3 million estimate: This is a commercial aggregator figure, not a primary SEC source. It provides a useful directional benchmark but should not be cited as a verified figure. I include it here as a reference point that is consistent with the component-level analysis from primary filings.
• Tax liabilities and estate planning structures: The use of a Revocable Trust suggests active estate planning, which can affect beneficial ownership and net worth interpretation. Trust structures and any associated liabilities are not detailed in available filings.

How this profile compares to other Billy-named figures on this site

Billy Prim's wealth profile is unusual within this site's coverage because it is almost entirely founder-and-equity driven, with no entertainment, sports performance, or media income involved. That makes for a very different financial anatomy compared to other profiles in the same space.

Billy Bretherton, best known from the A&E series Billy the Exterminator, built his public profile through television exposure and a small-business pest control operation. His wealth drivers are a television personality model (appearance fees, licensing, personal brand) layered on top of a service business, which is structurally closer to a media figure than a corporate founder. The scale is considerably smaller and more dependent on ongoing media visibility. You can find the full breakdown on the Billy Bretherton net worth profile.

Billye Brim is a Christian minister and author whose financial profile is shaped by ministry organization revenue, book publishing royalties, and speaking engagements. Her wealth drivers are faith-based and publishing-oriented, with no corporate equity or exit events of the kind that define Prim's profile. The Billye Brim net worth page covers those specifics in detail.

Billy Bremner was a Scottish professional footballer who played in the 1960s and 1970s, most famously for Leeds United. His wealth profile reflects the era's football wages, which were a fraction of modern player salaries, and any post-career business or media activities. There is no equivalence to Prim's corporate liquidity events, and the financial scale is fundamentally different. The Billy Bremner net worth page provides context on the football earnings environment of that period.

Billy Jack Brawner is a public figure whose financial profile reflects a different industry segment entirely. As with other profiles on this site, the income sources and wealth mechanisms differ materially from Prim's founder-equity model. See the Billy Jack Brawner net worth profile for that breakdown.

What readers ask most and when this page gets updated

The most common reader question is whether the $71 million figure is verified. It is not verified in the sense of a certified net worth statement. It is an estimate based on disclosed public components (SEC filings, proxy tables, market prices) supplemented by a commercial aggregator figure from Benzinga. The components I can verify from primary sources alone sum to over $40 million, so the $71 million estimate is directionally credible rather than speculative, but it has meaningful uncertainty attached, primarily around the Blue Rhino personal proceeds and undisclosed private assets.

Readers also ask whether Prim is still active at Primo Brands. His most recent disclosed role was Founder and Executive Chairman of Legacy Primo before the November 2024 merger. His role within Primo Brands post-combination is not confirmed in the sources available at the time of this writing. His share block in the Billy D. Prim Revocable Trust suggests ongoing economic interest in the combined company.

On update cadence: this profile is reviewed when any of the following occur: a new Primo Brands proxy or annual report is filed disclosing compensation or shareholding changes; a new Form 4 filing for Billy D. Prim appears in the SEC system indicating a significant share transaction; a public news event such as a new business venture, acquisition, or sale is reported by a reliable business journalism outlet; or the PRMB stock price moves materially enough to change the market value of the disclosed share block by more than 10 percent. The stock price component of this profile is the most time-sensitive; readers checking the PRMB close price against the 1,072,702 disclosed share count can quickly update the equity line themselves, keeping in mind that the actual share count may have changed since the prospectus filing.